Over at Tablet, Jeremy Stern has a terrific long profile of Palmer Luckey, the self-taught engineering genius who invented the Oculus Rift; sold out to Meta for $2 billion; got fired by Meta following a moral panic over a political contribution; and went on to found Anduril Industries, a huge and innovative defense tech company. He is 31.
Pretty interesting! However, because it's a particular obsession of mine, I want to highlight this passage about Southern California, where Luckey grew up:
This is the region to which those hundreds of thousands of Dust Bowl migrants fled after the Depression, and where many of them then spent World War II assembling radar units and guidance controls for submarines, missiles, and fighter aircraft. After the war, it’s where a landscape of citrus groves and cattle ranches was transformed into a suburban sprawl of military bases, defense plants, malls, and swimming pools. Fantastical American curiosities like the suburban megachurch, the neo-Pentecostal “charismatic” clinic, drive-thru restaurants, drive-in churches, and Disneyland were created here. It’s where a distinctive style of dress was honed—Palmer Luckey’s style—“shorts, colorful open-necked shirts, sandals,” as an October 1945 feature in Life coined it. Here, where Luckey was born, is where the back of the patrician Northeastern Republican establishment was broken during the Cold War, and replaced by a new power base.
It wasn't just Dust Bowl migrants who formed the core of California's growth in the 20th century, it was Midwesterners in general from Missouri, Illinois, Indiana, and nearby states. It was in California where they created a strange blend of stolid, hard-working entrepreneurs with bizarre cults of religion, food, health, and conspiracy theories. Ronald Reagan is probably the most famous Californian to embody both cultures in one person.
None of this is any secret. But I've always wished there were a good, book-length treatment of this phenomenon. The astonishing thing is that somehow it worked spectacularly instead of destroying itself through the sheer centrifugal force of millions of intolerant little squabbles. How that happened is a story worth telling.