Jack Herrera has a piece in Politico today about why Democrats lost the Latino vote this year. This is already a tedious genre, but if it's Jack Herrera it's worth a read
First off, it's worth acknowledging that the blowout wasn't as bad as it seems. The biggest losses were in places like Florida and Texas, states so red that Harris never bothered campaigning there. In swing states, where she did campaign, Latino losses were a few percentage points.
That said, no one questions that the shift is real. Herrera says that part of the answer lies with both Biden and Harris adopting tougher border positions this year, but mostly it's the economy:
There’s one powerful variable that explains Latinos’ embrace of Trump more than any other: class. Over 80 percent of Latinos are working class, and an enormous number of them are strivers working manual labor.
OK, let's listen in:
I spoke with Ismael Cardenas, a soft-spoken Mexican immigrant from Michoacán who worked at one of the plants.... Over the last three years, his family had been crushed by inflation and gas prices. Though they had once voted Democrat, they’d stopped believing that the party actually cared about working people like them, no matter how the politicians talked. “What Trump says is what Trump does. If he promises something, he is going to do it,” Cardenas told me.
“That’s it, exactly,” Lira said, jumping in. “Democrats talk so eloquently, but their actions are not good. The way Trump talks may not be nice. I think, at times, he has said racist things. But his actions, his policies are good. And he keeps his promises.”
....Other Trump voters I met in town, however, were much less ideological. Their message, instead, was something like this: Under Biden, there were days I couldn’t afford to fill up my truck with gas; the price of eggs doubled; my rent went up. Entonces, Biden is fired. It’s time for change.
....The morning after the election, I got lunch with Chuck Rocha, a Democratic campaign strategist.... Almost all the men in his family worked at the Goodyear tire factory.... That eventually led him to the Democratic Party, which Rocha joined in 1990, hoping to, as he recently put it, “fight NAFTA, drain the swamp of over-educated rich people in power, stop investing my money in foreign wars and prioritize making things in America again.” Over our table, Rocha raised his eyebrows and asked me, “Who does that sound like today?”
After a Democrat — Bill Clinton — signed NAFTA, thousands of factory jobs moved to Mexico. Rocha and the men in his family all lost their jobs when the Goodyear plant shut down. There’s a similar story in Reading — during Obama’s presidency, a litany of factories, including Hershey and Pepsi, closed their doors for the last time. The hard truth for Democrats is that their problems with Latinos, and their problems with all working class voters, go beyond Trump — these are people who feel they’ve been materially failed by Democrats for a generation.
I think a lot of this shows the power of rhetoric as much as it does reality. There was nothing Joe Biden could do about inflation, for example, so he decided his best bet was to stay quiet about it. But that's not what people want to hear. They want to hear that you're mad as hell and by God you're going to fight it.
Or take NAFTA. Trump has no intention of repealing it. Hell, it was passed by Republicans in 1993 and Trump signed an expansion of NAFTA when he was in office. But that never stopped him from yelling loudly about how unfair it was and promising to do something about it.
Here's how the power of rhetoric works:
What Trump Says |
What They Hear |
NAFTA is the worst deal ever. |
I'll protect American workers from Mexicans. |
We'll deport 20 million illegal immigrants. |
I'll get rid of the cheap labor that's stealing your jobs. |
We'll cut taxes. |
I'll cut your taxes. |
Inflation is killing us. |
I'll never let inflation happen again. |
Tariffs as far as the eye can see. |
I'll punish China for taking away our manufacturing jobs. |
Now, the truth is that (a) although a modest number of factory workers lost their jobs under NAFTA, it was responsible for almost no net job losses, (b) illegal immigrants don't compete for the same jobs as native workers, (c) Republican tax cuts focus almost exclusively on corporations and the rich, and (d) Trump has no influence over inflation. As for (e), China really did take away a lot of manufacturing jobs in the aughts. But tariffs won't bring them back.
But who cares about the truth? I don't even mean that sarcastically, either. People mostly want to know which side are you on? Democrats are keenly aware of this when it comes to gay issues, trans issues, race issues, union issues, and so forth. Did Biden walking a picket line actually help UAW workers get a better contract? Of course not. Did it get a lot of UAW votes anyway? You bet.
For some reason, though, Democrats have long been unable to understand this when it comes to the working class. I don't mean that they disparage working class voters. They don't. But they don't loudly promote their interests either—not economic interests and not cultural interests. A $25,000 tax credit for first-time home buyers? Come on. Nobody understands that. Sex change surgery for trans prisoners? Please.¹
I believe pretty strongly that, in reality, neither party is able to do much for the working class. Biden did a little bit for them by increasing subsidies for Obamacare, but that's probably about as much as any president has done this century. Harris actually came close with her long-term care proposal, and might have made a splash if she had flat-out endorsed Medicare covering all long-term care. But she didn't.
Still, for a variety of reasons, I remain skeptical of the argument that Trump won because of the economy. One reason that gets too little attention is the comparison between Biden and Ronald Reagan. Both faced high inflation, high unemployment, and slack wages, and both presided over an improving economy by the end of their first term. But Biden and Harris presided over a way better economy: inflation at 2.4% compared to 4.2%; unemployment at 4.1% compared to 7.2%; and blue collar wages up 5% over five years compared to down 10%. And yet Reagan won a landslide while Kamala Harris got badly beaten.
Now, that was 40 years ago and times have changed. And you can certainly argue that Biden also presided over the inevitable end of the pandemic goody bag. Still, it strikes me that the evidence suggests economic discontent was more media driven than real. Nothing else really adds up.
All that said, it's still the case that if you want the working class to vote for you, you have to take their side. Even if you're faking it, you still have to do it. Democrats haven't for a long time.
¹You think this is unfair? It's not. Kamala Harris "strongly" supported it of her own free will in 2019 because she thought it would appeal to the college educated lefties that made up her base. And it was official policy under both Obama and Biden.