This has gotten a lot of attention over the past couple of days:
Kia has approached potential partners about a plan to assemble Apple Inc.’s long-awaited electric car in Georgia, according to people familiar with the matter....The likelihood of a final agreement was thrown into question when Kia’s parent company, Hyundai Motor Group, said last month, then sought to play down, that it was in negotiations with Apple to cooperate on an electric driverless car.
....Hyundai has talked to Apple about investing more than $3 billion in a deal that would see its subsidiary Kia begin building cars under the tech company’s brand as soon as 2024, a person familiar with the matter said. Under such an agreement, up to 100,000 vehicles could be assembled in the first year in Georgia, where Kia has a factory, the person said.
For some reason, all the articles about this have focused on the production of physical cars, which is frankly not very interesting. There are already lots of cars on the market, and plenty of electric cars as well.
The only interesting thing about all this is that, apparently, Apple plans to bring a driverless car to market "as soon as 2024." That would be big news if it were true, but I've read nothing recently suggesting that Apple is anywhere near this far advanced in driverless technology. I'll grant that Apple is the master of secrecy, but there's a limit to how secret you can get with this stuff. You have to have trials, you have to get permits, and you need to collect mountains of data. A few test cars won't do the job; you need whole fleets of them—and needless to say, those fleets all have to be very public.
But then again, Apple has been working on this for years, and I suppose it's possible they're farther along than anyone thinks. What's more, a huge production deal with Kia certainly suggests they feel pretty good about their chances of success.
If Apple is serious about the 2024 launch date, they'll be joining a crowd of car manufacturers who are talking pretty publicly about having driverless cars in the 2023-2026 timeframe. Even assuming that everyone is being optimistic, it does suggest that by 2025 or so driverless cars at reasonable prices are finally going to hit the market. Like so many things related to AI, it will have taken way longer than anyone predicted back in the aughts, but that doesn't mean it was all claptrap. It just means it was harder than anyone thought.