Twitter sure is annoying these days. I mean, it's always been annoying thanks to trolls and character limits and mob pile-ons and so forth. But now Elon Musk is determined to make it more annoying still by hiring a few writers to trawl through internal documents in order to show that before he took over it was was a cesspool of woke liberalism and anti-conservative bias.
Fine. It's his company, after all. The problem—one of them, anyway—is that he insists on the results of these investigations being released on Twitter. This may seem natural for the owner of Twitter to do, but it's really not at all a natural environment for this kind of thing. I just finished reading Part 2 of the portentously named "Twitter Files" project, and when I was done I felt like there really wasn't much there. And there wasn't. It was 30 tweets long but that amounts to only about 1,000 words. In most places that's the length of a fluffy feature about a library cat.
To condense those thousand words even more, it's about shadow banning, which is a way of preventing tweets from being seen without the author knowing that anything is going on. For years Republicans have been complaining about this any time a tweet gets less attention than they think it should, and for years Twitter has been denying it. But if you read the fine print, what Twitter really said was that although they didn't shadow ban, they did "de-amplify."
That's a mighty thin distinction, so score one for the Twitter critics. Still, that's not very much all by itself: it's one thing for Twitter to de-amplify folks who break their rules, but what we really want to know is whether they routinely de-amplified conservative voices more than liberal ones. Bari Weiss, a writer whose primary motivation in life seems to be her deep resentment of liberals, is the author of Part 2, and she provides the names of three political actors who were de-amplified:¹
- Charlie Kirk
- Dan Bongino
- Chaya Raichik (Libs of TikTok)
And that's it. Weiss doesn't explain why she picked these three to highlight. She doesn't say why these three were de-amplified. Nor does she say if she also knows of any liberals who were de-amplified. And even though Musk has given her access to anything she wants to see, she provides no statistics about how many people were de-amplified; the reasons they were de-amplified; how long they were de-amplified; or anything else. She just provides three hand-picked names and that's the end of it.
So once again Elon Musk's peculiar act of revenge has spat forth a mouse. Sure, it's now more widely known that Twitter de-amplifies folks for breaking the rules, but since Musk himself has said he plans to do the same thing this isn't really much of a revelation.
So let's move on to Part 3. You can read it here, but honestly I wasn't able to do much more than skim it. It basically shows Twitter execs talking internally about stuff that seems mostly routine. And then there's Part 4, which is yet more internal discussion about how to handle assholes.
I confess to some ongoing confusion about this whole project. Why is Musk doing it? It's publicity, sure, but not the kind that will do him any good. Nor will it bolster his reputation as a free speech defender unless he makes everything public, not just a few items cherry picked by a trio of lib-hating journalists. Basically, all he's doing is pissing off liberals and getting little in return since conservatives were expecting way bigger smoking guns than this. It is a mystery.
¹There's a fourth, Dr. Jay Bhattacharya, but he was de-amplified over some kind of COVID beef.