The primary objection to Chinese ownership of TikTok is based on stats showing that something like a third of teenagers "regularly" get news from TikTok—which could make them targets for Chinese propaganda. But this is based on survey data, and most people have a very wide definition of news. It includes celebrity news, sports news, music news, movie news, and so forth. So how much real news do most people get from TikTok?
Spoiler alert: There's no way to know for sure. There just aren't any concrete statistics for what you and I think of as "real" news (politics, foreign affairs, the economy, etc.). However, I got curious about this and after doing a bit of digging I think we can make a pretty good guess.
First, here are a couple of rankings of the most popular topics on TikTok:
News is nowhere to be found. You can find dozens of different estimates like this, and they're all the same: TikTok users are interested in entertainment, sports, fashion, health, etc. etc. Not news.
Here's another chart, this one dedicated solely to real news:
These are the top conventional news sources on TikTok, and taken together they have about 30 million followers. By contrast, a list of the 50 most popular TikTok accounts has about 3 billion followers, and not a single one of the accounts in the top 50 is news related.
Among unconventional sources, the biggest accounts have around 10 million followers. That's more than traditional publishers, but still a tiny drop in the TikTok bucket.
Finally, a couple of researchers took a look at news served up by TikTok's algorithm last year. An online article summed up their conclusions like this:
The findings reveal a considerable lack of user interest in news coverage on TikTok.... Users are primarily exposed to entertainment content, trending news topics tend to lean towards entertainment, and news producers receive limited engagement.
Put all this together and it points in one direction: TikTok users probably get very little real news from either conventional or digital native sources. My horseback guess based on everything I dug up is that maybe 5% of teens get any real news from TikTok, and probably not very much of it. This means that their potential exposure to Chinese propaganda is tiny because they don't pay attention to news in the first place.
I'd be very interested in a survey that dived deeper and asked TikTok users what kind of news they typically get and how much of it they get each day. I have a feeling the results would be instructive.