A few weeks ago House Republicans released a 40-page report blasting GARM and its parent, the WFA, for illegal collusion and restraint of trade. The report—
Wait. Who is GARM? I'm glad you asked. GARM is the Global Alliance for Responsible Media, an initiative of the World Federation of Advertisers. The Republican report is here.
Second question: should you care? The answer is pretty definitively no. I read the report when it came out—most of it, anyway, until I couldn't take any more—and there's nothing there. Oh, there are lots and lots of words, but when you try to boil them down into actual allegations of misconduct, almost nothing is left. A member once asked a question at a meeting. GARM's head once made an equivocal statement about something. A company once asked for guidance about advertising on Twitter.
Hold on. Twitter, you say? Yes indeed. You might wonder why House Republicans care about GARM in the first place, and the answer is that Elon Musk is mad at them because lots of companies belonging to GARM have stopped advertising on Twitter. So Republicans did Elon a solid by using their congressional subpoena authority to dig up some dirt.
In other words, it's not a coincidence that today, four weeks after the report was released, Twitter has sued GARM for harming their business via an allegedly coordinated advertising boycott. Republicans had already done the oppo research for him.
And you'll never guess where Twitter filed its lawsuit. Are you ready? The Northern District of Texas! Specifically, Wichita Falls, where it will be heard by Republican favorite Reed O'Connor. O'Connor has ruled in the past against gay marriage, Obamacare, COVID vaccines for Navy SEALS, religious nondiscrimination, and, notably, is already the judge in Elon Musk's lawsuit against Media Matters:
The most significant thing about X's lawsuit against GARM are not the allegations, but the Texas judge: Reed O'Connor. He also is overseeing X's Media Matters suit and, in an extraordinary move, allowed discovery to start BEFORE a motion to dismiss was ruled on. That allowed for vast amounts of broad and costly data collection from Media Matters, which the group compared to "harassment," leading to layoffs due to crushing litigation costs — again, before the suit's merit's were even decided.
This whole thing is yet another fusillade in the endless Republican war against supposed censorship of conservative speech. There never turns out to be anything to it except for the fact that Republicans rely so heavily on disinformation these days that even modest fact checking is bound to hit them a lot harder than Democrats. As for Twitter, advertisers have obviously backed off the platform because Musk has turned it into a risky cesspool that they're afraid could backfire on them at any moment. Nor do I imagine it helped when Musk told advertisers "Go fuck yourself" if they didn't like his inflammatory posts.
So that's that. Musk was mad about his loss of advertising. Republicans came to the rescue by issuing subpoenas. And now Musk is using the information they uncovered to file a suit in front of a notoriously right-wing judge. Nice little racket, no?