Uber-blogger-turned-substacker Matt Yglesias was profiled in the Washington Post last week, so now everyone is talking about Matt Yglesias. What's his secret? Why is he so popular? Whatever you happen to think of the quality, wit, or erudition of Matt's writing, there's no question that one of his talents is sheer quantity. He can churn out a lot of stuff and he can (apparently) do it forever without burning out.
Max Read says this is a key requirement for contemporary bloggers, content creators, and newsletter proprietors, which he calls regularity:
I say “regularity” instead of “consistency” because “consistency” sort of implies quality to me, and reliable quality is of only passing importance compared to reliable production. “Regularity,” on the other hand, reminds me, appropriately, of bowel movements.
Ahem. But I have to admit this is disturbingly accurate. I've never had Matt's ambition, mainly because I'm older than he is and already had lots of money by the time I started blogging, but we do share one thing in common: we like to write all the time.
My first real job was as a technical writer for a tech company. During the interview, my prospective boss—who currently fixes classic cars in Florida—asked me what seemed like an odd question: "Do you enjoy the act of putting your fingers on a keyboard and making words come out?"¹
Well . . . yes. I do. I've spent the past 40 years putting my fingers on keyboards and making vast quantities of words come out. As it happens, I don't think you can feel this way unless there's some minimal quality to your work,² but it hardly has to be Shakespearian level. My writing is basically workmanlike—sort of AP style writ large—but that's enough. It's reasonably clear, personal, and easy to read, which is enough for anyone who happens to enjoy reading about my particular hobby horses (i.e., charts, lead, inflation, amateur research, Republicans, other people being wrong on the internet, etc.).
And that's about it. Accuracy is great. Wittiness is great. Good spelling is great. But in this business it's really all about enjoying the act of writing constantly and quickly. There are surprisingly few people like this, and those who are can do well if they also demonstrate at least a minimum level of quality—which I will not try to define.
I'm a walking, talking example of this. In fact, this very post is an example of this. It would have gone entirely unwritten and unmissed if something else had flitted across my brain this morning, but nothing did and I really felt like putting my fingers on the keyboard and making some words come out. So I did.
¹Or something along those lines. It was 40 years ago, so cut me some slack.
²Psychopathic serial killer types excepted, of course.