A team of researchers released a paper recently (here) that tries to quantify how much different digital services are worth to their users. For example, here's the relative value of nine different services:
Google search was the top service, beating out even meeting your friends in person. TikTok, oddly, has a low value despite its huge popularity. It may be popular, but apparently its users could do without it pretty easily.
Next the researchers put a dollar value on each service. They did this by asking people randomly if they'd accept a certain amount to stop using Facebook for a month. Then they took the average "willing to accept" value, multiplied by 12 to get an annual figure, and adjusted each service for its value relative to Facebook. Finally they added up all ten services (the ones above plus Snapchat). Here's how it came out in various countries:
There are a couple of obvious ways you can interpret this:
- It's bullshit. There's no way the average person values these services at $5,000 or so. That's close to 10% of their income!
- This is the consumer welfare generated by these services, not the amount people would actually pay for them. It suggests that we're understating GDP by not including online services at the full value of their consumer welfare.
I don't know which is the better interpretation. Maybe both. These numbers do seem awfully high, though.
NOTE: All of this data is based on a survey done in Facebook, so these are estimates of value by Facebook users. That's certainly different than estimates of value for the whole population.