Bud Light has fired its VP of marketing. NRO's Jim Geraghty comments:
When the Bud Light controversy blew up, some of us contended the company had made a serious error, that alienated and repelled a certain portion of existing customers while not attracting significant numbers of new customers. We were assured that we were old and out of touch, and that sending a can to transgender influencer Dylan Mulvaney with Mulvaney’s face on it was a brilliant move that demonstrated that Bud Light was now the preferred taste of the young and sophisticated.
Well, it appears that Anheuser-Busch does not agree with the assessment that the Mulvaney move was a brilliant, cutting-edge marketing strategy.
Oh piss off. The only thing Anheuser-Busch and its VP of marketing failed to anticipate was the sheer vile and malevolence that animates the conservative movement these days. Doing a promotion with a trans woman hurts no one and violates no conservative principles. Dylan Mulvaney is not a child. She doesn't want to compete on a women's track team. She has no ideological message. Her Instagram video was entirely lighthearted and free of political content.
She's just an adult who wants to be left free to live her life. But that alone was enough to enrage the conservative movement into sputtering incoherence. The rabid hate that motivates this is beyond appalling.
Gives microbrews around the country a ton of room to fill the gap, IMO.
BTW, do you think it's a good idea to use the twitcount plugin? It eventually costs someone somewhere money.
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Marketing 101: If you would like to sell a product to a certain demographic you probably shouldn't use ads that enrage them.
I don’t think it’s possible to accurately predict what enrages these people. It’s all performative and self promoting. If some right wingers hadn’t seen an opportunity, the whole thing would’ve likely passed unnoticed.
What we need is a way to effectively hit back at these nutters.
Exactly read Kevin’s next post about the evangelical nut jobs that took over a county in Michigan, the former government were a bunch of boring country club Republicans who committed the unpardonable sin of taking COVID seriously.
The loons who took over thought the mom and apple pie county slogan “where you belong” was Marxist indoctrination, these people are insane and can’t be reasoned with.
If you didnt think supporting transgender anything would be triggering, I submit you live under a rock.
Beat me to it.
I submit that you're even more ignorant about who it's been marketed to.
Exactly.
Bud Light has been selling cheap bear to Pride celebrations for thirty years.
Well, Kid Rock is shooting his Bud Light cans and shifting his beverage of choice to... another drink that supports LGBTQ stuff. Others are abandoning Bud Light in favor of Coors which... supports pride parades. So it's pretty damned difficult to tell what is going to enrage people in this matter.
So AB should not use any Black, Jewish, Native American, Mexican, or other spokespeople that “enrage” these goons?
Maybe "vile" was supposed to be "bile."
Which is a room temperature Bud Light.
????
Have you ever been talking to a wingnut when the topic of furries comes up?
Almost nothing makes them more instantly nuts, at least those I am familiar with. The whole thing about furries is their extreme harmlessness, and seeing this harmlessness conservatives want to kill them!
They are repelled by weakness is what it is.
Yes, the embrace of harmlessness makes them self-conscious of their own vulnerability which flips out all their anxiety at once.
I was out as a Furry before I was out as trans, tho I transitioned before getting into the Furry community...
At first I was really worried about the possibility of a Furry massacre happening somewhere, but the more I think about it the less likely I think it seems.
The people who do mass shootings always attack what they see as antagonistic environments, even when they're shooting seemingly indiscriminately, and Furries couldn't seem less antagonistic.
Of course Fox News can probably change that in an afternoon.
are furries a topic that comes up frequently among rightwing wingnuts?
My now elderly cousins are absolutely demented by it and insist, I swear they believe this, that furries in high school are allowed to use litter boxes in a corner of the classroom and given all manner of weird furry privileges.
The younger generation on that side of the family know this is a hoot but love going on about it anyway, because of the way it makes grandad nuts.
And it really makes him nuts, and he has no idea how insane he can sound. It's some kind of extremist need to believe something so berserk anything else becomes justifiable.
If he weren't so inherently banal I can imagine him wigging out completely.
Boy, those right wingnuts are a powder keg ready to happen. And most of them are armed to the gills. Be afraid. Be very afraid of them and their next move.
Bud Light is making a strong statement for its brand:
"We are now the brand that doesn't have half the balls of Mickey Mouse."
It was corporate, Anheuser-Busch, who did the firing.
No more Michelob, Rolling Rock, Shock Top, Johnny Appleseed, LandShark Lager, Goose Island Brewery, 10 Barrel, Blue Point, Elysian Brewing Company, Golden Road Brewing, Four Peaks Brewery, Breckenridge Brewery, Devils Backbone Brewing Company, Karbach Brewing Company, Wicked Weed Brewing,....
you know, maybe just quit drinking beer.
Quit drinking *corporate* beer.
Support your local microbrewery.
Yes!
Quit? Never! There are plenty of microbrews made by good folks.
bud light is not beer
So many beer snobs here. I mean on the one hand I get it, but on the other hand Bud Light is a perfectly fine beer if you are looking for a light lager. The thing about microbrews is, none of them can make a decent lager and certainly not a light beer to save their lives. There are some good microbrew beers out there but nearly all of them are hop bombs or flavored beers of some kind. Don't get me wrong, I drink them all the time, but most of the time what I want is an ordinary, not heavy not super alcoholic and not explosively hoppy beer. For that you pretty much have to go with Bud, Miller, or Coors.
Like +10. Particularly about the beer snobs. If they don't like it, they needn't drink it. No need for them insulting everybody with different tastes.
The brewmaster at one of our local microbreweries once told me that he respects Budweiser for one reason: their beer tastes exactly the same every year. Apparently that's really hard to do. You can buy your hops from the same farmer every year, but one year might be wetter than usual, and the next year might be dry, so the hops won't always be the same.
You need to get out more. I now live in St. Paul, Minnesota, and there are four or five Pilsners locally available that are perfectly drinkable. For something lighter, there are a couple of Kölsch-styles that are decent (not less alcoholic, just lighter in mouthfeel).
In today's GOP cruelty is a feature not a bug
"The Cruelty Is The Point"
--Adam Serwer
"Doing a promotion with a trans woman hurts no one and violates no conservative principles"
Her very existence is a violation of their conservative principles. These people think that all such deviant "sickos" should have the decency to remain closeted and silenced. And how dare they publicize who they are and try to represent such a sacred all American product such as Light Beer, from an all American Company (owned by a Belgian company).
As I keep saying, people are not really going insane over many of these things, including trans people and general "wokeness". What is getting them excited is the threat to White Christian Supremacy. This calls on basic group instincts - the instincts that make people willing to sacrifice their own lives for the survival of the nation, the religion, the sect, the side in a civil war or a party. People who take the Republican side on abortion, trans issues, etc. are not motivated by cruelty, they believe they are protecting their tribe, which often comes before self-interest. Anyone who opposes the group interest is not subject to normal morality - in war it is praiseworthy to kill individuals on the other side.
"Wokeness" is actually easy to define - it is anything which directly or indirectly threatens the status of the group which identifies as White Christian Supremacist. But the current social convention is that racism can't be acknowledged out loud, hence the propaganda is against something called "wokeness". Opposition to abortion and non-straight sexual roles are not really the main issues, they are rallying points to support the main group interest. Abortion in particular is a useful issue for the right because it allows them to characterize their partisan opponents as murderers.
Republican leaders made a deliberate decision over 50 years ago to pursue the electoral strategy of culture wars, to distract from their economic objectives.
100%
As I recall, it was Patrick Buchanan, working for President Nixon, who explained that their strategy was to "rip the country in half -- so that Republicans got the bigger half." After 50 years, it's going to take a lot of "healing" to fix this, if it's even possible.
When someone in as high a position as VP of marketing for a major corporation gets fired, either they screwed up HUGE, which doesn't apply in this case, or the firing has been under consideration for some time. I would be willing to bet that if the Dylan Mulvaney situation contributed to this firing at all, it was a tiny contribution.
Well, clicking on the link reveals that the ex-VP in question is a woman. It wouldn't surprise me of the good-old-boys of the beer industry were really looking for an excuse to get rid of the femininity in their midst. The timing is really weird when you consider that the stock is almost back to its pre-controversy price.
As I said, 5% drop is pretty big.
Compared to what, tho?
I see the idiot Jenner has weighed in…
“I try to be, for the LGBT community, the adult in the room. She is not. She is bouncing around all over the place. I have nothing in common with her.
“The fringe is the worst thing that can happen to the trans community and the media only wants to report on that because of the sensationalization of it and honestly that’s got to stop,” Jenner said.
I’ll give Jenner credit for admitting this, “I have nothing in common with her.”
Truer words! I have nothing in common with either of them. Which isn’t to suggest they should be harassed or anything, but I’m not going out of my way for them either. Crazy people.
Why is Jenner not the 'fringe'? Because she thinks that because she's a conservative, she is therefore the adult in the room? That's entitlement all over.
Yeah, Jenner is fringe. I don’t imagine too many gay men or lesbians are interested in Jenner’s perspective on their lives. Reality TV circus clown, they are.
I confess I care even less about the fortunes of Anheuser-Busch than I do about Twitter. How many Americans would even know about these childish battles in the right's culture wars if the rest of the media didn't diligently write about them as if they were newsworthy? As long as left-leaning websites carry daily stories about what Tucker Carlson said the previous night on Fox, for example, he'll appear to be a more important national figure than he really is. In this particular instance, a has-been rapper shooting at cans of beer should have been ignored, not used as a peg on which to hang another round of stories about transgenderism.
Over at PowerLine, they are blogging about this incessantly. At least six posts in just the last couple of days, with more before that. They're convinced this is a winning issue. And, of course, the comments sections are filled with people who insist that anybody who is transgender is mentally ill and a pervert. Didn't we all hear this same argument a few decades ago about the gay and lesbian community?
We did. Transgender people were there.
It's a sign of the time
of the prurient mind
tittilated by thoughts
of things ought not
consigned in the closet
with late night dic pics
It's all been a sick trick
Of the prurient minds
In charge of our times.
Like!
The first time I went to pride, in 1996, Bud Light was the official beer, with banners and trucks lent to the parade, and supplying the beer gardens.
Bigots suck rocks.
The first Pride parade we saw was in Provincetown, Massachusetts when our three kids were schoolchildren; they were highly entertained. Now they bear two Master’s degrees with another imminent, and a doctorate. So, yeah, it totally ruined them.
The rabid hate that motivates this is beyond appalling.
The rabid hate that motivates this also motivates people to vote for Republicans whose only policy goals are lower taxes & wages. Therefore, the rabid hate that motivates this will continue to be promoted & protected by the political press.
While conservative haters are certainly pushing the claim that a Bud Light Marketing VP was fired due to the boycott, and while the claim seems superficially plausible, I think we need more evidence. If the claim is true, then it's time to boycott Ab Inbev for not supporting lgtbq+ rights [instead of our current boycotting of them for producing crappy beer].
My uninformed guess is that, with all the focus on trans-humans and trans rights and trans activism and trans athleticism ad infinitum, this marketing woman assumed that there was a huge and untapped trans market. Like maybe 40% of the population or something!
So, start a little campaign to appeal to them! Yeah! Maybe increase Bud sales by 50% or so!
But she failed to notice, even though it's headline news every single unrelenting day that the blue collar wingnuts have been going even crazier than usual trying to shut down the entire "trans" thing. And that these form the Budweiser Demographic.
Moreover, they are also the group that lives on social media and are constantly looking for things to be outraged about. So yes, having her lose her current position due to cluelessness makes some sense. Remember, for business, it's all about the money.
Just dropping this here.