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Today’s college quarterbacks need mission statements

Caleb Williams is USC's quarterback of the future. But when he was still in high school, his father was already thinking about the imminent arrival of an endorsement-fueled college game:

So Carl and his business partners, who together own a D.C. area gym, sketched out their own plans with Caleb’s help while he was still a junior in high school. They compiled lists of brands, built pitch decks and wrote mission statements, all geared toward not only maximizing Caleb’s marketability but keeping him “above the chaos” they expected was inevitable when pay restrictions finally lifted.

Pitch decks? Mission statements?

Mind you, Caleb played a grand total of seven regular season college games while he was a freshman at Oklahoma last year and compiled a 5-2 record. He hasn't so much as taken a single snap as USC's quarterback.

26 thoughts on “Today’s college quarterbacks need mission statements

  1. D_Ohrk_E1

    There's nothing wrong with an entrepreneurial earnestness and drive. If he fails, then so be it. Why knock a kid and his father for striving to make the most of their opportunities?

    As for his talent, he already knows Riley's system and he was on a couple of freshman all-American lists at the end of the season after ending 4th in total QBR. Bonus: He beat Oregon.

    1. MontyTheClipArtMongoose

      I assume you are the AODA counselor who will be billing Caleb Williams's OBUMMERCARE exchange health insurance policy for treatment in ten years (tops).

  2. tigersharktoo

    I'm more curious why schools that has not won the Conference Championship since 2017 or since 1998 think they will do better in another Conference.

    1. D_Ohrk_E1

      USC, UCLA: $28M --> $100M (in a couple of years) in annual media income.

      Can someone explain which PAC-12 school(s) wouldn't take that deal if the opportunity was presented to every PAC-12 school?

      1. tigersharktoo

        To finish fourth or fifth or lower in Conference.

        A wealthy losing program is still a losing program.

        Or in other words: "LOSERS"

  3. MontyTheClipArtMongoose

    Name, image, & likeness rights are an overall win for the athletics participant matriculants, but that doesn't mean that we won't still see situations play out like ex-Columbus Blue Jacket Jack Johnson or ex-USC Trojan Todd Marinovich. In fact, with more money in play earlier, it's almost certain.

    Marv Marinovich was a profit & I think you ought to listen to him.

    1. D_Ohrk_E1

      Marv could get into a fistfight anywhere. Marv beat up people at Todd's football, basketball and baseball games. Marv threw a female neighbor over a fence. Marv once picked up his wife, Trudi, Todd's mom, and threw her across a room onto a dining room table. -- https://bityl.co/DASP

      Such a nice guy, Marv was. /S

      Richard Williams, father of Serena and Venus, was said to have come up with an 85-page plan for their tennis stardom before they were old enough to go to elementary school.

      1. MontyTheClipArtMongoose

        Richard was not as physically violent as Marv, though.

        More emotionally, intellectually, & psychologically manipulative, like a stage parent. He is lucky none of his kids ended up like Judy Garland.

  4. gvahut

    I do feel sorry for all the guys who are ruining their brains, knees, necks, and shoulders and won't get a dime out of the NIL process, or a dime from the schools or the millionaire coaches who send them out on the field to be damaged. Most of them never will have a chance to cash in at any level (except to get an education, perhaps, for those who actually attend class).

  5. Salamander

    And yet, people discount the likelihood that reasonably promising teenage male athletes and their dads will draw up similar plans to hit the bigtime in women's pro sports.

    1. MontyTheClipArtMongoose

      Like Brittney Griner.

      Look how she's thriving in the big money world of women's pro sport.

  6. rick_jones

    Mission statements?

    Certainly. Of course they don’t have to be overly complicated. “Ka-ching!” will often suffice.

  7. bebopman

    Re: Williams’ so-far-meager career. If he doesn’t become big in the future, he can still cash in as a “USC player.” USC is the brand, not Caleb Williams (until he does become big). I forget, can they wear school uniforms in ads and such?

  8. reino2

    This guy played in 11 of his team's 13 games as a freshman quarterback, and he played very well. The post makes it seem like this player is a nobody, which is very far from true.

      1. reino2

        Kessler redshirted, then threw two passes the next year, then threw 20 TDs as a full-time starter the next year. This guy threw 21 TDs as a true freshman even though he won the starting job a few games into the season. Williams is more like Darnold, Barkley, Leinart, and Palmer.

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