In the New York Times today, Julia Angwin talks about the various problems created by social media algorithms deciding what you see. She lists several:
Yet not one of those problems is as damaging as the problem of who controls the algorithms. Never has the power to control public discourse been so completely in the hands of a few profit-seeking corporations with no requirements to serve the public good. Elon Musk’s takeover of Twitter, which he renamed X, has shown what can happen when an individual pushes a political agenda by controlling a social media company.
How is it that our memories have become so busted? Not so long ago there were a grand total of three (3) TV networks that provided us with whatever news they felt like giving us. That was it. Maybe you also read a daily newspaper. In Los Angeles that would have been the conservative LA Times until the late '60s, when it became the liberal LA Times whether you liked it or not. Later, Fox News showed precisely what can happen when an individual pushes a political agenda by controlling a (regular old) media company. Elon Musk is a pipsqueak next to Rupert Murdoch.
I agree that algorithmic curation of our social media feeds poses a problem—though the problem is typically one of prioritizing addictive clickbait, not choosing political sides. But in the end there are multiple, competitive social media platforms available to all of us. Their popularity changes rapidly, and that's at least partly due to how they manage what you see. The market really does provide a fair amount of discipline here, even for social media companies.
The reality is that we have way more choice in media consumption today than we had 50 years ago. The network news shows are still around but are now supplemented by cable news. Daily newspapers have declined, but our effective access to them has grown. In practice, most of us were limited to one newspaper back in the so-called "Golden Age," while today it's simple to browse a dozen if you feel like it. (Some are behind paywalls, but in the print era they were all behind paywalls.) And of course there's also social media.
Put all this together—plus radio, podcasts, magazines, curation sites, and even blogs—and our real problem isn't that we're limited in what we can see. The problem is choosing among the literal tsunami of news sources available to us.
Honestly, if you're not happy about what Facebook shows you, then switch to—or add—something else. If you're too lazy to bother doing this, maybe you don't really mind the algorithm very much after all. And if you demand to have your precise desires handed to you on a custom-curated platter instead of broadening your appetite for browsing a few different media outlets to find ones you like, maybe you never really cared that much about the news in the first place.