Joshua Benton of Nieman Labs points us today to a recent study about people who "do the research" on fake news. In a nutshell, the researchers found that when people searched Google to check out a news article, it more often than not made them more likely to believe misinformation.
But why? Here's the technical explanation:
Evidence from these results suggest that lower levels of digital literacy correlate with exposure to unreliable news in search results after conditioning on demographic characteristics. A standard deviation increase in ideological congruence also appears to increase the probability of being exposed to unreliable news by a Google search engine.
As the chart shows, a Google search increased confidence in true news being true and fake news being true. In other words: The internet makes smart people smarter and dumb people dumber. What the study showed was that lots of people have no idea how to use search engines and frequently just type in the headline of a fake news article. This is more likely than not to lead them to sources that confirm the fake news.
One more thing: In case your immediate response is a snide comment about conservatives, the study finds that liberals are a little more likely to be misled by a Google search. So there's that.