Former MoJo colleague Ben Dreyfuss writes about Twitter:
The proliferation of super large accounts is quietly the biggest problem on this site. Everyone is one retweet away from being seen out of context by millions of people with a completely different timeline.
— Ben Dreyfuss (@bendreyfuss) February 8, 2021
Are super large accounts the biggest problem with Twitter? I don't know that I'd go that far. But Ben is right that it's a big problem.
Here's why. All of us on Twitter follow a different set of accounts. That means each of us is responding to a different version of reality when we tweet something. I read my timeline and may feel that it represents "what Twitter is thinking," but all it really represents is what the people I follow are thinking. Anything I tweet has to be understood in that context.
But if my post is retweeted by a big account to a couple million people with an entirely different view of reality, then I can be in big trouble. The real issue might be that Mr. Big and I just have a slightly different view of what's really happening out in the world, which is fairly trivial. But this won't even occur to Big's followers. They'll just immediately pile on, with consequences that are hard to predict.
In a sense, this is nothing more than another example of the fact that we're all increasingly trapped in little news bubbles of our own making. We have such different views of the world that it's all but impossible to agree on even a basic set of facts to start from. And often we don't even really know it.