Katrine Marçal has an interesting piece in the Guardian today about the history of the wheeled suitcase. Her contribution is to track its invention past the usual late-'80s starting point, past the 1972 "official" invention, all the way back to the early '50s. So why did it take so long to catch on?
Resistance to the rolling suitcase had everything to do with gender. Sadow, the “official” inventor, described how difficult it was to get any US department store chains to sell it: “At this time, there was this macho feeling. Men used to carry luggage for their wives. It was … the natural thing to do, I guess.”
Two assumptions about gender were at work here. The first was that no man would ever roll a suitcase because it was simply “unmanly” to do so. The second was about the mobility of women. There was nothing preventing a woman from rolling a suitcase — she had no masculinity to prove. But women didn’t travel alone, the industry assumed. If a woman travelled, she would travel with a man who would then carry her bag for her. This is why the industry couldn’t see any commercial potential in the rolling suitcase. It took more than 15 years for the invention to go mainstream, even after Sadow had patented it.
My first introduction to wheeled luggage came when I started traveling on business in the late '80s. One day, boarding a plane at Dulles, I noticed a flight attendant with a rollaboard and was intrigued. I asked her where I could buy one, and shortly after that I got one for myself. It wasn't a big deal, but few other people had them at the time and I did get a bit of ribbing for it from my fellow travelers. It was just jokey stuff, but there was no question that they considered it an admission of weakness or something.
In any case, this means that wheeled luggage isn't really one of those inventions that seems so obvious that you wonder why it took so long to come up with the idea. Ditto for cupholders, I suppose, which probably seemed downright counterproductive back in the era when eating in cars was discouraged.
No, the real invention that puzzles me, the one that I wonder why it took so damn long to catch on, is this one. Anyone have an explanation?
