Tyler Cowen links today to a thread about California from a guy named Tiago Forte. After reading it, what I wanted to ask was, Has this guy ever actually talked to a Californian? Luckily I did a teensy bit of due diligence first and learned that he grew up in Orange County; went to college at Cal State San Diego; and currently runs Forte Labs, which is based in Long Beach. So I guess he's talked to a Californian or two.
Still, where does this kind of thing come from?
As U.S. hegemony is fading, California's cultural hegemony is only growing stronger as money pours into media and tech. The U.S. can now be seen as a thin administrative shell surrounding its richest and most influential state, on which it parasitically depends.
Um, OK. Please continue:
As an article of faith, Californians deeply believe this is the best place to live and the highest achievement of modern civilization.
~20% of Americans were raised in a religious household and leave it later in life....Taking religion's place as a source of meaning, purpose, community, and ritual are various ideologies: Mindfulness/yoga, tarot/astrology, social progressivism, LGBTQ+, wellness/self-care, online communities like Reddit & the Rationalist community, new age spirituality.
....What do all of these have in common? They were all created, incubated, or popularized largely in California.
California is the best place to live—though this is mostly because of great weather. Aside from that, it's still pretty great as long as you're middle income or better. It has a top notch university system. A thriving job market. Lots of square mileage for solar and wind farms. Three of the ten biggest cities in the country. Lots of strong industries, including tech, Hollywood, agriculture, tourism, and even aerospace.
But this is too mundane, so Forte defines the entire state as a raging conflict between Social Justice Culture (SJC) and Silicon Valley Utopianism (SVU). What's more, you must choose. You're either one or the other:
With all this in mind, Elon's purchase of Twitter isn't just a business transaction. It represents a hostile takeover by the SVU of one of SJC's most sacred sites – as if the Palestinians occupied the Temple Mount and began using it as a base of operations.
Damn. I'd guess that no more than 1% of Californians have any idea that SVU even exists. SJC is obviously more well known, but I'm not sure I'd even put California as its epicenter, let alone its biggest practitioner. If I had to pick the spot where it's strongest, I'd guess it would be Harvard and its Northeastern environs.¹ From there it spread across the country and was adopted in every college town and lefty state, including California.
But it's a funny thing. SJC is often the source of battles in the legislature or in city councils or university groups, but in ordinary life I almost never come across it. It's just a non-issue.
I gather, ironically, that it is a big deal in Silicon Valley, the same place that spawned SVU. So if I were going to say anything about this at all, I'd say that the unique feature here is not California, but Silicon Valley, which combines SJC, SVU, and an obsession with money into a single febrile statelet cut off from the rest of us. But that statelet is too busy doing its own thing to bother trying to spread ideologies of any kind. Outside of the ridiculous marketing presentations about potential market sizes—a feature of businesses worldwide—they are entirely inward-looking. And since it's fundamentally a nerd-based culture, they love to carry on dorm room brawls over everything, with the most trivial subjects getting the most attention.
I don't think there's much question that Elon Musk's turn to the dark side started with his annoyance over wokeism at his Bay Area Tesla plant. But in reality it was never about wokeism except in his own mind. He was mostly annoyed by unions; by the state of California actually expecting him to obey the law; and by employees wanting to put a stop to garden variety racism. What's worse, at the same time all this was steadily feeding his resentments, he developed a cult of admirers who validated his every utterance and egged him on against the critics.
So he moved Tesla's headquarters—i.e., its highest paid executives—to Texas, which doesn't have a personal income tax. Ka-ching! There he stewed and stewed over how California had treated him—him! the richest man in the world!—and eventually fell down the rabbit hole of anti-wokeism. This isn't really surprising. He was primed and ready, and there's no better place in the world to hate California and wokeism than Texas.
He's pretty far down the rabbit hole now, and who knows how it will turn out? Despite his high-profile failures, there's not much question that Musk is a brilliant businessman with a stunning number of successful ventures to his name, including PayPal, Tesla, Tesla Energy (solar and batteries), SpaceX, Starlink, and OpenAI.
But what has he done lately? Will Twitter be his greatest victory or the final leap down the rabbit hole? At the moment it looks like Musk's resentments have gotten the best of him and he's hurtling down the rabbit hole at maximum warp. Teaming up with the MAGAnauts is incomprehensibly stupid from a business perspective, but I guess he can't help himself anymore. I recommend a nice big prescription of Zoloft.
¹People often think of California as ground zero of weirdo lefty culture, but that's a mistake. California has always been a unique blend of two cultures: weirdo counterculture stuff and hardheaded business attitudes descended from the wave of Midwestern migrants who populated the state in the early 20th century.
Ronald Reagan was a famous product of this cultural fusion, and you can't really understand him unless you come to grips with it. Because it truly is a fusion, not a war. Hollywood was once the leading example of this fusion, but today it's Silicon Valley, whose residents are simultaneously the flakiest of the flaky and the greediest of the greedy. It's a helluva powerful combination.